How to Use Plastic Gift Cards to Promote and Advertise Your Business

By April 20, 2019Plastic cards
Plastic Gift Cards

Gift cards are still the preferred gift to receive. Globally, gift cards sales are set to generate in excess of $200 billion sales. Plastic gift cards are also used by several large and small businesses in Australia. You can also take advantage of this growing trend by using your gift card program to promote and advertise your business. Gift cards grab your customer’s attention and keep it, which is the perfect goal in marketing. You can use gift cards to advertise to more than just your current customers, too. Let’s discuss two great ways you can use your gift card to boost sales and awareness of your business.

Customise Your Gift Cards for Your Business

Do you have a unique logo that people relate to your business? Do you have a catchphrase or tagline that you use? Put it on your gift card! Customised gift cards make an impact by reminding your customer of your business each time they open their wallet. You can customise your gift card in many ways, down to its colours and features. Make sure your design is on brand for your business by using brand colours, images and style, making it easily recognisable. The design should also include your contact information for quick contact.

Share Them With Others

To maximise your plastic gift card’s potential, share it with others by giving them away. Everyone that receives a gift card is a potential customer who may not currently know of your business but has the potential to become a strong advocate

For example, get charitable! Often, charities and other programs will request donations for a local event. Your business can donate your gift card to help their cause and yours.
Do you have a customer loyalty program? Give away gift cards as rewards after reaching a certain number/amount of purchases or visits. Or, run a promotion which allows customers to bring in their family and friends who are then given the chance to win a gift card. You can also run competitions on your social media page allowing whoever enters to potentially win a gift card for engaging with your business. There are hundreds of options when it comes to sharing your gift cards with others. Get creative and make it memorable!

Grab Your Customised Gift Cards Today

Customised plastic gift cards speak volumes about your business. Frontline Print are pioneers in Plastic Card Printing in Australia. We create customised gift cards with the highest quality and the fastest turnaround in Australia. Give us a call today on 1300 603 123 or email on We would love to help you with a very competitive quote for your plastic gift cards!